title. Alce Nero Biscuits Packaging
date. 2016
description: The project saw the construction of a packaging for the Italian brand "Alce Nero".
"Alce Nero" is a brand of biscuits which bases its brand on the naturalness and quality of the materials used to produce.
"Alce Nero" mainly produces food-borne products.
For this packaging I created two options.
I wanted to convey the idea of nature, the feeling you have when snapping a "Alce Nero" biscuit.
Oats perceived through the taste but also through the eyes and 100% naturalness.
In this packaging I decided to play with the shapes of the cookies, the idea of reaching 100% that I was looking, 100% natural.
To enhance the authenticity of the brand I decided to create a transparent window in the packaging center, so that the customer can directly see the biscuit before you buy it. Teasing his taste buds .
Mockup of both.