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CRAFT.
This project is based on the Brand extension.
We have devised a collaboration between the Levis brand and Zara brand,
trying to create a new capsule collection appealing and trendy.
For this it was necessary a precise study of the brand and then we designed a draft of the forthcoming collection,
which took the name of "Craft".
"Craft" is a young brand created for pleasure, liking and for who will keep pace with the times.
Our idea is to combine these two brands so far away through a common point which is the powerful rock soul
that distinguishes them.
Created with: Andrea Vaghi
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