title. mentos

date. 2014

description.

A campaign created for Art Direction.

 

Our client, Mentos, required a new advertising to sponsor the product "mentos forever".

 

He called for a campaign that would focus on the idea of bad breath, giving birth to the product and expressing how it is not a simple candy but just able to kill this annoying problem.

 

For this advertising I decided to concentrate on photos of real people and work on the distortion of the face, giving the idea of bad breath.